Standard Bank maintains spot as Africa’s most valuable banking brand

according to the 2012 global Top 500 Banking Brands report compiled by valuation consultancy and asset manager BrandFinance Banking. The definitive report is published in the leading global banking journal, The Banker.According to the report, Standard Bank’s brand is worth US$2.17billion. This has seen us jump up three places in the world rankings, from position 76 in 2011 to position 73. It also means that we maintain our top spot as the highest ranked brand on the continent.The most valuable banking brand in Africa recognition adds to a growing list of prestigious awards in recognition of building a successful brand on the African continent. This ranking is a reflection of the value created through the focus and dedication of our people in delivering what is important to our customers in different segments and markets, as we strongly believe that is what ultimately differentiates banks and builds value in a brand.according to the 2012 global Top 500 Banking Brands report compiled by valuation consultancy and asset manager BrandFinance Banking.The definitive report is published in the leading global banking journal, The Banker.According to the report, Standard Bank’s brand is worth US$2.17billion. This has seen us jump up three places in the world rankings, from position 76 in 2011 to position 73. It also means that we maintain our top spot as the highest ranked brand on the continent. The most valuable banking brand in Africa recognition adds to a growing list of prestigious awards in recognition of building a successful brand on the African continent. This ranking is a reflection of the value created through the focus and dedication of our people in delivering what is important to our customers in different segments and markets, as we strongly believe that is what ultimately differentiates banks and builds value in a brand.