“Dress me according to Standard Bank” on Mozambique Fashion Week
12 December 2012
The first of the two days dedicated to Young Designers on Mozambique Fashion Week (MFW), the most important fashion event of the country, was remarked by an innovative contender named “Dress me according to Standard Bank”.
The innovation, promoted by Standard Bank, partner of MFW since 2011, consisted in a leisure lounge were the visitors, amongst models, stylists and general guests, were challenged to dress two models according to bankers guidelines.
The Head of Human Resources of Standard Bank, Hélia Campos, commented that the contender "Dress me according to Standard Bank", was just “an brand activation intended to let the people express what they think should be the most appropriate dress code for a banker”.